Leadership Courses
Online Sales Worldwide
Client and Industry
The client approached us with the task of organizing payment acceptance from international bank cards. Many companies in Argentina face difficulties when accepting payments in U.S. dollars, which limits their ability to operate in the global market. Additionally, we were tasked with helping promote leadership courses in the Latin American market, including Mexico and other Spanish-speaking countries.
Project Goals and Objectives
It was necessary to provide a convenient payment system: for clients in Argentina — in the local currency, and for international users — in U.S. dollars via Stripe. At the same time, after a successful payment, access to the courses needed to be automatically granted to new users. After the technical implementation, it was also required to set up advertising analytics and optimize campaigns to promote the courses in the Spanish-speaking market.
Work Completed (Services Provided)
Achieved Results
After implementing a convenient payment system in U.S. dollars and setting up advertising analytics, course sales among international audiences increased significantly. The project enabled the client to enter the international market and scale sales to Spanish-speaking audiences.
Technologies and Tools Used
Wix, Wix Velo, Stripe, Facebook Pixel, CMS Collections, Dynamic Pages.
Conclusions
The project demonstrated that entering the international market largely depends on product trust, convenient payment methods, and a well-structured technical infrastructure of the website. Using Wix dynamic pages made it possible to scale the course catalog and launch new educational products more quickly.
During the implementation of the project, it became clear that when developing online services it is important to consider promotion and product scalability from the very beginning. The choice of the technology stack should align with these objectives. When a website’s technical architecture is designed with future growth in mind, the business can adapt more quickly to new markets and scale its sales.